Dogs + Star Wars? Talk about a force stronger than, well, the Force. This video is quite possibly the best I’ve ever seen. Not to mention it’s pure entertainment.
“The Bark Force” is a commercial for a commercial. Volkswagen, you’re blowing my mind here. It’s a fascinating example of “new” advertising - a form of marketing that relies upon emotional connection and immersive storytelling. Sound interesting? Check out Frank Rose’s The Art of Immersion. But that is not the point of this post.
I want to trace the route this video traveled through my social media channels. I first saw a link to an article about dogs and Star Wars on my Twitter stream. So I read the article, watched the video, loved it so much that I went to YouTube to watch it again. (Joining some three million other views.) I immediately shared the link with my mom (a dog-lover) and sister (a Star Wars geek) and then copied the link into a Facebook post, which received comments within thirty minutes. No wonder the video had reached an additional million views (past four million) by the time I watched it again later that night.
It’s been obvious that we live in an “age of instant information” for awhile now. This instant spreading via social media is a growing phenomenon. It’s been so interesting and fun to see how quickly a one-minute video has spread – and been shared – online.
What videos have you seen gone viral?